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Improve Your Comfort & Performance

Atlanta Trek is GURU FIT SYSTEM™ F.I.S.T. certified - providing you with the most professional, rider-focused fit experience and ensuring maximum satisfaction with your results.

This bike fit system enables cyclists of all ages and experience levels to find the perfect bike and riding position to match their personal preferences. The state-of-the-art, computer-controlled GURU DYNAMIC FIT UNIT™ (DFU™) adjusts your riding position in real-time to maximize your comfort and efficiency. Incline/decline adjustment allows you to test riding positions while ascending or descending to simulate riding conditions.

Guru FitFit Institute (FIST) Certified  

About the Guru Fit System

THE GURU FIT SYSTEM'S™ innovative 3D camera system with integrated Rider Scan™ technology seamlessly captures your anatomic data (without using manual tools) to identify the best bike to match your cycling preferences. GURU's 3D camera system recognizes all of your body's contact points to deliver real-time body angle analysis, eliminating the need for reflective dots or equipment and creating a superior fit experience. THE GURU FIT SYSTEM™ is powered by industry-leading F.I.S.T. fit protocol. Created by Dan Empfield, founder of and renowned bike fit "guru," the F.I.S.T. protocol combines years of fit data and your real-time feedback to create the best possible riding position to match your riding style.

Benefits of the Guru Fit System

GURU's Virtual Ride™ combines the real-time action of the DFU™ with our integrated Computrainer unit to track your power output and adjusts resistance to replicate changes in terrain.

GURU BIKE FINDER™ utilizes Rider Scan™ technology to identify the best bike configuration to match your riding preferences.

GURU OPTIMIZATION™ expands the capabilities of Bike Finder with the addition of comprehensive performance analysis - including in-depth power output, real-time body angle tracking and GURU Virtual Ride™

GURU'S VIRTUAL WAREHOUSE™ replaces a conventional test ride by allowing you to select individual models to ride on the GURU Fit System™ - featuring thousands of bikes across all categories (road, cyclocross, mountain, tri, recreation) from major manufacturers.

GURU'S TAILORED FIT REPORT provides you with a comprehensive overview of your fit data, which can be used to set up a new bike or optimize an existing bike.